🔍
Multi-Touch Attribution
Assign revenue influence across channels and touchpoints using weighted or algorithmic models.
🧭
First/Last Touch Logic
Deploy rule-based attribution for specific goals like trial starts, MQL creation, or conversions.
🧮
Incrementality Testing
Run controlled experiments to measure incremental lift of channels on awareness and ROI.
🔁
Channel Overlap Analysis
Analyze how channels interact across the funnel and build attribution weights accordingly.
📊
Attribution Dashboards
Visualize contribution of search, paid, organic, email, social, and referral on pipeline velocity.
🧠
Data-Driven Attribution Models
Use ML-powered attribution frameworks to dynamically learn which touchpoints matter most.
🎯
Campaign ROI Analytics
Measure CAC, LTV, and ROI per channel or campaign with auto-synced cost + conversion data.
📥
UTM Parameter Governance
Standardize campaign tagging, resolve UTM inconsistencies, and unify attribution ingestion.
📈
Pipeline Contribution Charts
Break down opportunity creation and conversion by channel stages and historical velocity.
📤
Attribution to CRM Sync
Feed attribution data into CRM for sales insights, lead scoring, and campaign optimization.
