🔀
A/B Testing Setup
Set up visual or server-side A/B tests using platforms like VWO, Google Optimize, or Optimizely.
🧪
Multivariate Testing
Test multiple variables like color, layout, text, or CTA variations at once for deeper insights.
📈
Conversion Impact Measurement
Track how each variant influences form fills, purchases, bounce rate, and other key KPIs.
👥
Audience Split Testing
Segment traffic by geos, devices, behaviors, or CRM tags to run tailored experiments.
🧠
AI-Based Variant Suggestions
Leverage AI to auto-generate and recommend high-performance copy, layout, or design tweaks.
📊
Real-Time Test Analytics
Monitor uplift, significance, and user flow impact instantly while tests are running.
🎯
Personalization vs A/B
Compare performance between dynamic personalization and static test variants for ROI impact.
⚙️
Test Automation Engine
Schedule, trigger, and rotate experiments automatically across traffic or time slots.
📥
Form Variant Testing
Optimize lead generation forms by testing field counts, labels, layout, and input types.
⏳
Statistical Significance Modeling
Ensure tests meet 95%+ confidence thresholds and are free from p-hacking or false positives.
