A/B & Experimentation

Unlock smarter decision-making with data-driven experiments. From classic A/B tests to advanced multivariate setups, this project covers it all—powered by tools like VWO, Optimizely, and Google Optimize. Test headlines, colors, CTAs, or entire layouts. Personalize by audience, automate test cycles, and track results in real time. With AI-powered variant suggestions and statistical rigor baked in, every experiment is built for impact. Whether you’re optimizing lead forms or comparing personalization vs static UX, this system turns testing into ROI.
A/B Experimentation Grid
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A/B Testing Setup
Set up visual or server-side A/B tests using platforms like VWO, Google Optimize, or Optimizely.
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Multivariate Testing
Test multiple variables like color, layout, text, or CTA variations at once for deeper insights.
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Conversion Impact Measurement
Track how each variant influences form fills, purchases, bounce rate, and other key KPIs.
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Audience Split Testing
Segment traffic by geos, devices, behaviors, or CRM tags to run tailored experiments.
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AI-Based Variant Suggestions
Leverage AI to auto-generate and recommend high-performance copy, layout, or design tweaks.
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Real-Time Test Analytics
Monitor uplift, significance, and user flow impact instantly while tests are running.
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Personalization vs A/B
Compare performance between dynamic personalization and static test variants for ROI impact.
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Test Automation Engine
Schedule, trigger, and rotate experiments automatically across traffic or time slots.
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Form Variant Testing
Optimize lead generation forms by testing field counts, labels, layout, and input types.
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Statistical Significance Modeling
Ensure tests meet 95%+ confidence thresholds and are free from p-hacking or false positives.

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